San Francisco, CA | paloma@pperpvly.com | https://www.linkedin.com/in/paloma-perpuly/
Executive Assistant with 7+ years of experience supporting senior leadership and managing complex operations across global creative, marketing, and tech teams. Skilled in calendar strategy, cross-functional coordination, and high-volume logistics. Committed to improving communication, anticipating needs, and building systems that support long-term team success.
Personal Skills
● Heavy Scheduling and Calendar Management
● Expense Report and Invoice Processing
● Domestic and International Travel Arrangements
● Process Improvement
● Research and Data Analysis
● Strategic Communications
● Slide Deck Preparation
● Design Email Marketing
● Visual Storytelling
● Event Planning
Technical Skills
Client/Server Systems: Microsoft Suite, Google Suite, Mac OS, Windows Creative Development: Adobe Creative Suite, Canva, Wix, WordPress MailChimp, Project Management, Graphic Design, Photography, Video Editing Project Management: Notion, Freeform, Slack, Miro
Education
Languages
Academy of Art University, B.A. New Media Design / UI UX Design
(June 2018 - May 2020; Resuming Winter 2024)
Native Spanish Fluency
Apple, Marketing Communications Division via Bayside Solutions | Sunnyvale, CA | August 2022 - June 2024 - via Magnit February 2025 - Present
Apple Inc. is an American multinational corporation that designs, develops, and sells consumer electronics, computer software, and online services
Executive Assistant | August 2022 - Present
• Acted as a strategic partner to senior leadership across six global roles, including two Senior Directors, two Directors, and one Group Creative Director, adapting to evolving priorities and structures over time
• Managed fast-paced calendars across global time zones, aligning stakeholders and adjusting to shifting priorities daily while partnering with project managers and producers
• Executed domestic/international travel, hybrid offsites, and leadership events; collaborated with facilities to manage war rooms, guest access, and office operations
• Developed a centralized tracker in Slack for high-priority meetings; increased visibility on workflows in collaboration with project managers, with tools later shared and used by 10+ EAs across the organization
• Launched Slack training, adopted by 10+ EAs, improving internal communication and cross-team collaboration
AxiCom | San Francisco, CA | November 2018 - July 2022
AxiCom is WPP’s only global technology communications specialty agency, with over 200 business and technology communications professionals in 18 markets across North America and Europe.
Executive People Assistant + Jr. Creative Strategist | October 2021 - June 2022
• Oversaw travel and expenses for senior leadership and high-profile clients, ensuring confidentiality and accuracy
• Improved team engagement by leading the full lifecycle of internal campaigns and a mentorship program—writing, designing, revising, and scheduling content using Mailchimp, Canva, and Adobe Creative Suite tools
• Designed digital assets for social media and tracked performance metrics to optimize engagement
• Developed client-facing media, including an 18-page program and travel guide for Dell executives
People and Operations Coordinator | January 2020 - October 2021
• Streamlined talent acquisition by managing postings, screening, and interview scheduling across five boards; reduced time-to-hire with a refined interview process
• Implemented a DEI training program with a 90% completion rate, contributing to a 15% rise in inclusion-related engagement scores
• Digitized employee records for 75+ employees via AdobeSign; accelerated onboarding and document retrieval
• Processed payroll for 15 hourly/contract staff; improved timeliness and accuracy
People and Operations Administrator | November 2018 - January 2020
• Supported the US President and leadership by organizing meetings, building decks, and tracking action items
• Facilitated monthly and quarterly meetings across three time zones, ensuring seamless scheduling and prep; ensured 100% on-time start rate
• Served as the point of contact for admin needs across five offices, including supply management, swag distribution, and IT coordination
AKQA via The Job Shop Staffing | San Francisco, CA | August 2018 - November 2018
AKQA is a design and innovation company that employs 2,200 professionals across 20 countries.
Studio Services Coordinator + Receptionist | August 2018 - November 2018
• Oversaw front desk operations, greeting 100+ weekly visitors, and overseeing communication and access logistics
• Coordinated internal meetings and events, including catering and AV setup
• Maintained mailroom and stockroom operations across three agencies; led an in-floor office move with IT coordination
Karla’s Janitorial Services | San Francisco, CA | March 2018 - July 2018
Karla’s Janitorial Services provided cleaning services to private and government offices across the Bay Area.
Studio Services Coordinator + Receptionist | August 2018 - November 2018
• Led recruitment across multiple job boards, screened candidates, and developed onboarding processes for field staff
• Implemented “When I Work” scheduling software for 30+ employees and facilitated an onsite training later used in onboarding
• Created a new employee handbook and supported business development by preparing RFP responses, sourcing bid opportunities, and assembling physical submission packets
Real Escape Game by SCRAP | San Francisco, CA | February 2015 - March 2018
Real Escape Game is a unique and interactive live puzzle event where teams solve mysteries and clues within a time limit.
Event Operations Lead | February 2015 - March 2018
• Led guest services from booking through event execution, overseeing staff schedules and enhancing communication with pre-shift meetings
• Developed digital onboarding materials for 30+ new hires, reducing ramp-up time
• Created marketing content that increased social engagement by 30% and boosted bookings by 15%
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